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January 22 2013

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SHOW FLOOR UPDATE: While official pricing for the 2014 Cadillac ELR won’t be announced for some time, buzz on the show floor suggested our earlier hopeful estimate of $55-60K was perhaps $10K low. Needless to say, the calculator-obsessed among you needn’t bother attempting to justify the ELR’s purchase price on fuel cost savings relative to other tiny lux coupes. But might ultra-hi-luxe trim, raffish good looks, and a substantial fig leaf of environmentalism lure you (or your similarly well-heeled Chinese and European counterparts) into purchasing this Cadillac in greater numbers than have bought its Chevy Volt cousin to date? Cadillac’s Converj concept, a darling of the 2009 NAIAS, is finally ready for prime-time. Rebadged ELR, the coupe has made the leap from concept to production remarkably unchanged. Cadillac design director Mark Adams says it’s 90 percent the same, with the steeply raked greenhouse, the big 20-inch tires, and the car’s general stance and proportion unchanged. And of course, it’s still powered by the Chevy Volt’s EREV drivetrain, mildly souped up, for Cadillac duty. …

Via 2014 Cadillac ELR First Look - Motor Trend

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The all-new 2014 Cadillac ELR extended-range electric luxury coupe was set to make its world debut January 15 at the North American International Auto Show — that is, until a camouflaged version was photographed driving through the mountains of Southern California during development testing.

2014 Cadillac ELR Based on the Converj concept that was first seen at the 2009 Detroit Auto Show, the Cadillac ELR combines dramatic design with industry-leading extended range electric vehicle (EREV) technology in a unique luxury coupe. The vehicle will be built at the Detroit-Hamtramck Assembly plant later this year and will be the first two-door car built at the plant since the 1999 Cadillac Eldorado.

The ELR is the production version of Cadillac’s Converj concept, and features an electric propulsion system made up of a T-shaped lithium-ion battery, an electric drive unit, and a four-cylinder engine-generator — similar to the EREV system found in the Chevrolet Volt. It will use electricity as its primary power source to drive the car without using gasoline or producing tailpipe emissions. When the battery’s energy is low, the ELR will switch to a gasoline-powered electric generator to allow hundreds of additional driving miles. The lithium-ion battery will be built at GM’s Brownstown Battery Assembly plant in Brownstown, Michigan.

Via Cadillac ELR EREV (extended range electric vehicle) Debuts in Camouflage

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Cadillac ELR production will begin in late 2013

General Motors (GM) announced that it plans to build the Cadillac ELR luxury coupe in the Motor City.

The Cadillac ELR, which is a two-door, plug-in hybrid sports car that is based off the Converj concept vehicle, will be built at the Detroit-Hamtramck Assembly plant in Michigan. This will be a $35 million investment that will bump total product investment to $561 million.

“The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology,” said Mark Reuss, General Motors North America President. “People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design.” …

ia DailyTech - Quick Note: GM Will Build Plug-in Cadillac ELR in Detroit

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GM makes money from platforms, not just cars. With that thought, Cadillac just announced the ELR Coupe, a sleek sportster built on the Voltec platform that also powers the Volt. The dual-powertrain Caddy has been rumored ever since a concept (pictured here) was shown off at the 2009 North American International Auto Show. Well, friends, it’s on.

The ELR will use the same version of the Voltec that powers the Volt including the same four-cylinder 1.4L generator. This makes the ELR sound nothing more than a reskinned Volt instead of the tuned electric roadster worth of that sexy sheet metal. Nothing says American sports coupe like a 0-to-60 time in eight and half seconds. …

Via GM Announces The Next Volt, The Cadillac ELR | TechCrunch

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